Table 1.
HESPA II 2020 competencies and subcompetencies that address health education specialist use of social media.
| Area of Responsibility | Competency | SubCompetency |
|---|---|---|
| Advocacy | Engage coalitions and stakeholders in addressing health issues and planning advocacy efforts | Specify strategies, a timeline, and roles and responsibilities to address the proposed policy, system, or environmental change (e.g., develop ongoing relationships with decision makers and stakeholders, use social media, register others to vote, and seek political appointment) |
| Engage in advocacy | Use media to conduct advocacy (e.g., social media, press releases, public service announcements, and op-eds) | |
| Communications | Determine factors that affect communication with the identified audience(s) | Identify communication channels (e.g., social media and mass media) available to and used by the audience(s) |
| Deliver the message(s) effectively using the identified media and strategies | Use current and emerging communication tools and trends (e.g., social media, community presentations, annual reports, and patient newsletters) | |
| Use digital media to engage audience(s) (e.g., social media management tools and platforms) | ||
| Evaluate communication | Assess reach and dose of communication using tools (e.g., paper-based surveys, focus groups, semistructured in-depth interviews, data mining software, social media analytics, and website analytics) 1 |
1 Advanced 1 subcompetency not included in the entry-level, Certified Health Education Specialist (CHES®) examination. Subcompetency will be included in the Master Certified Health Education Specialist (MCHES®) examination.