Traffic light labelling |
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✓
Simplified information that is easy to understand
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✓
Interpretive to aid healthy choices
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✓
Includes an indication of healthy foods and less healthy foods
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✓
Colour-coding aids understanding, inclusion of ‘reds’ is particularly useful
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✓
Design based on an already understood concept (traffic lights)
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✓
Enables comparisons between food categories, within categories and within a specific food type
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✓
Allows people to pay attention to particular nutrients of concern/interest
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✓
Examples of country implementation and well-established
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✓
Potential to drive reformulation of both healthier and less healthy products
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✕
Not as simple as overall summary system scores (e.g., Nutri-Score)
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✕
Consumers may have difficulty identifying the healthiest option when there is trade-off between nutrients
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✕
Focuses only on the “negative” nutrients/components
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✕
Inclusion in some systems of the noninterpretive element (e.g., percentage of reference intakes) could be confusing
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✕
Unless implementation is mandatory, it is more likely to be used on healthier products
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Nutri-Score |
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✓
Simplified information that is easy to understand
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✓
Interpretive to aid healthy choices
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✓
Includes an indication of healthy foods and less healthy foods
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✓
Provides a single overall score for a food; does not require any understanding of nutrients
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✓
Design based on an already understood concept in Europe (appliance energy ratings)
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✓
The nutrient profile takes into account both “negative” and “positive” components of a food
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✓
Enables comparisons between food categories, within categories and within a specific food type
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✓
Strong evidence base from extensive research and testing during development
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✓
Research suggests it is understood by all population groups, including those who normally do not read labels or who have poor diets
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✓
Potential to drive reformulation of both healthier and less healthy products
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✕
Does not allow people to pay attention to particular nutrients of concern/interest
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✕
A relatively new labelling system which has relatively limited country implementation experience
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✕
Unless implementation is mandatory, it is more likely to be used on healthier products
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Health or endorsement logos |
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✓
Simplified information that is easy to understand
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✓
Interpretive to aid healthy choices
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✓
Provides a simple logo and does not require any understanding of nutrients
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✓
Designs are often based on readily understood visual concepts (e.g., tick, heart)
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✓
Enables comparisons within categories and within a specific food type
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✓
May meet less resistance than a labelling system which includes “negative” as well as “positive” evaluation of foods
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✓
Potential to drive reformulation of healthier products
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✕
Does not include an indication of less healthy foods
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✕
Does not cover most foods on the market, including those high in fat, sugar or salt
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✕
Does not always enable comparisons between foods categories
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✕
Does not allow people to pay attention to particular nutrients
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✕
Consumers may overestimate the healthiness of products carrying the logo
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✕
Less likely to drive reformulation of less healthy products
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