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. 2020 Jan 26;12(2):330. doi: 10.3390/nu12020330

Table 3.

Strengths and weaknesses of three different types of front-of-pack labels currently being adopted in the Eastern Mediterranean.

Type of Front-of-Pack Label Strengths Weaknesses
Traffic light labelling
  • Simplified information that is easy to understand

  • Interpretive to aid healthy choices

  • Includes an indication of healthy foods and less healthy foods

  • Colour-coding aids understanding, inclusion of ‘reds’ is particularly useful

  • Design based on an already understood concept (traffic lights)

  • Enables comparisons between food categories, within categories and within a specific food type

  • Allows people to pay attention to particular nutrients of concern/interest

  • Examples of country implementation and well-established

  • Potential to drive reformulation of both healthier and less healthy products

  • Not as simple as overall summary system scores (e.g., Nutri-Score)

  • Consumers may have difficulty identifying the healthiest option when there is trade-off between nutrients

  • Focuses only on the “negative” nutrients/components

  • Inclusion in some systems of the noninterpretive element (e.g., percentage of reference intakes) could be confusing

  • Unless implementation is mandatory, it is more likely to be used on healthier products

Nutri-Score
  • Simplified information that is easy to understand

  • Interpretive to aid healthy choices

  • Includes an indication of healthy foods and less healthy foods

  • Provides a single overall score for a food; does not require any understanding of nutrients

  • Design based on an already understood concept in Europe (appliance energy ratings)

  • The nutrient profile takes into account both “negative” and “positive” components of a food

  • Enables comparisons between food categories, within categories and within a specific food type

  • Strong evidence base from extensive research and testing during development

  • Research suggests it is understood by all population groups, including those who normally do not read labels or who have poor diets

  • Potential to drive reformulation of both healthier and less healthy products

  • Does not allow people to pay attention to particular nutrients of concern/interest

  • A relatively new labelling system which has relatively limited country implementation experience

  • Unless implementation is mandatory, it is more likely to be used on healthier products

Health or endorsement logos
  • Simplified information that is easy to understand

  • Interpretive to aid healthy choices

  • Provides a simple logo and does not require any understanding of nutrients

  • Designs are often based on readily understood visual concepts (e.g., tick, heart)

  • Enables comparisons within categories and within a specific food type

  • May meet less resistance than a labelling system which includes “negative” as well as “positive” evaluation of foods

  • Potential to drive reformulation of healthier products

  • Does not include an indication of less healthy foods

  • Does not cover most foods on the market, including those high in fat, sugar or salt

  • Does not always enable comparisons between foods categories

  • Does not allow people to pay attention to particular nutrients

  • Consumers may overestimate the healthiness of products carrying the logo

  • Less likely to drive reformulation of less healthy products