Table 2.

Sample headlines and tweets

Headline	Tweet
Decline in smoking rates could increase deaths in lung cancer	Amazing. Beck and Chris Martin sure did … stand there super well. So much Energy!
Sean Penn and others rile up social media at the Oscars	Shia Lebouf sure knows how to read a teleprompter
Hush! There’s a secret bar inside this bar Space	North Carolina still has my heart after all these years
Divided House GOP turns to special rule to pass budget	It’s official. Katy Perry is magic. Space filler space filler
Work/life balance an impossible dream? Space filler	So sad to hear the news from Pakistan. Rest in peace