Table 2.

Enhanced outreach strategies

	Combining vaccinations with other services				Targeted patient outreach	Immunization weeks
Strategies	Influenza season	Back to school	Travel season	Usual practice	Generate reports using pharmacy software	Promote/screen for vaccine of the week
Vaccines	• High-dose TIV • HZ • MenACWY and MenB • Tdap Travel	• MenB and MenACWY Tdap	• High-dose TIV • MenACWY and MenB • Tdap Travel	• High-dose TIV • HZ • MenACWY and MenB • Tdap Travel	• High-dose TIV • HZ • MenACWY and MenB Tdap	• High-dose TIV • HZ MenACWY and MenB • Tdap Travel
Activities	Screen patients when they provide their health information for the influenza vaccine assessment	Discuss with families who are picking up supplies for children moving for postsecondary education	Discuss when requesting information about travel vaccines, as all routine vaccines should be up-to-date prior to travel	• Discuss while:  ○ Completing medication reviews  ○ Filling or renewing prescriptions  ○ Providing over-the-counter counselling  ○ Answering prenatal questions	• Use pharmacy computer software to run reports on:  ○ Age groups  ○ Certain medications  ○ Certain medical conditions	• Host weekly events during quieter times and promote 1 vaccine during this week:  ○ Do medication reviews  ○ Vaccination assessments
Materials	• Promote vaccines using:  ○ Posters  ○ Bag stuffers  ○ Shelf talkers  ○ Social media messaging

Travel vaccines include hepatitis A, hepatitis B and typhoid fever.

HZ, herpes zoster; MenACWY, quadrivalent conjugate meningococcal vaccine; MenB, meningococcal B vaccine; Tdap, tetanus-diphtheria-acellular pertussis vaccine; TIV, trivalent inactivated influenza vaccine.