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Marginal Willingness to Pay (mWTP) Estimates for ENDS Attributes
| Attributes | Reference | mWTP (SE) |
|---|---|---|
| Less harmful than cigarettes | Blank | $8.40 (2.79) |
| Unknown effectiveness for cessation | Not effective for cessation | $4.13 (1.63) |
| Effective for cessation | Not effective for cessation | $13.90 (1.29) |
| Tobacco flavor | Menthol flavor | $3.37 (1.73) |
Note.
Standard errors were estimated using the delta method.
