Table 3.
Variable | na | (%) |
---|---|---|
Continent | ||
Africa | 4 | (0.8) |
Asiab | 31 | (6.2) |
Australasia | 62 | (12.4) |
Europe | 72 | (14.3) |
North America | 331 | (66.3) |
Central or South America | 5 | (1.0) |
Publication year | ||
1985-1989 | 1 | (0.2) |
1990-1994 | 9 | (1.8) |
1995-1999 | 20 | (4.0) |
2000-2004 | 43 | (8.6) |
2005-2009 | 125 | (25.0) |
2010-2014 | 207 | (41.4) |
2015-2016 | 94 | (18.7) |
Media categoriesc | ||
News | 264 | (52.9) |
Entertainment | 45 | (9.2) |
Social media | 49 | (9.8) |
Marketing | 159 | (31.8) |
Methods | ||
Descriptive | 446 | (89.2) |
Experimental | 60 | (12.0) |
Interview, survey or focus group | 46 | (9.2) |
Media sample timeframe | ||
Less than 1 year | 151 | (30.1) |
1 – 5 years | 164 | (32.7) |
6 – 10 years | 55 | (11.0) |
11 – 15 years | 27 | (5.4) |
More than 15 years | 35 | (7.0) |
Not specified | 67 | (13.4) |
Media channels | ||
Television | 148 | (29.7) |
Newspapers | 179 | (35.7) |
Magazines | 87 | (17.3) |
Radio | 9 | (1.8) |
Movies | 12 | (2.4) |
Music | 6 | (1.2) |
Online (incl. online news, web pages and social media) | 93 | (18.6) |
Other (incl. billboards, product packaging, constructed messages) | 53 | (10.6) |
Total Articles | 499 |
a Due to some articles being coded more than once within a category, the total within each category may exceed 499.
b Includes 1 study from Turkey
c See Table 2 for definitions of each of the media categories