Table 1.
Survey participant characteristics, aggregated (n = 451) and stratified by survey time point and participant sex
| Characteristic | Total | Baseline | Midpoint | Endline | Male | Female |
|---|---|---|---|---|---|---|
| n = 451 | n = 152 | n = 149 | n = 150 | n = 171 | n = 280 | |
| Age (year)a | 25.18 (4.55) | 25.64 (4.89) | 24.97 (4.42) | 24.92 (4.30) | 25.49 (4.54) | 24.99 (4.55) |
| Region of Ghana | ||||||
| Greater Accra | 65.6 | 55.9 | 71.1 | 70 | 62.6 | 67.5 |
| Western | 2.9 | 2.0 | 4.0 | 2.7 | 2.9 | 2.9 |
| Central | 6.2 | 11.2 | 2.7 | 4.7 | 6.4 | 6.1 |
| Volta | 3.1 | 4.6 | 4 | 0.7 | 2.3 | 3.6 |
| Eastern | 3.6 | 2.6 | 5.4 | 2.7 | 2.3 | 4.3 |
| Ashanti | 10.2 | 13.1 | 8.1 | 9.3 | 14.0 | 7.9 |
| Brong Ahafo | 2.4 | 2.0 | 2.0 | 3.3 | 3.5 | 1.8 |
| Northern | 3.3 | 4.6 | 1.3 | 4.0 | 4.1 | 2.9 |
| Upper East | 2.0 | 2.6 | 1.3 | 2.0 | 1.2 | 2.5 |
| Upper West | 0.7 | 1.3 | 0 | 0.7 | 0.6 | 0.7 |
| Never married | 67.9 | 57.5 | 75.1 | 71.3 | 8.8 | 16.8 |
| Employedb | 40.1 | 42.8 | 40.9 | 36.7 | 38.0 | 41.4 |
| Education: Bachelors or higher | 77.2 | 70.4 | 81.2 | 80.0 | 80.1 | 75.4 |
| Had childrenc , d | 21.7 | 27.6 | 15.4 | 22.0 | 11.1 | 28.2 |
| Daily access in the past week to | ||||||
| Internet, data, WiFi | 90.2 | 89.5 | 89.9 | 91.3 | 91.2 | 89.6 |
| 58.9 | 79.0 | 50.3 | 47.3 | 55.6 | 61.1 | |
| 50.1 | 19.7 | 65.1 | 66.0 | 66.1 | 40.4 | |
| Access to own smartphone | 97.3 | 96.1 | 98.7 | 97.3 | 94.2 | 99.3 |
a
Mean (SD).
b
Of employed (n = 181): 96 were professional, 24 clerical, 28 sales, five skilled manual, three unskilled manual, one agriculture, and 24 other.
c
Average number of children among those with a child (n = 98): 1.5(0.8); ranging from 1 to 5.
d
Among those with at least one child (n = 98), all but three said at least one of their children breastfed.