Table 2.

Operational definitions for strengths, weaknesses, opportunities, and threats (SWOT) analysis

Status	Positive	Negative
Currently implemented	Strengths Are those situations or messages that are being implemented currently or that can be controlled directly and that positively affect the enabling of the breastfeeding friendly scale‐up environment	Weaknesses Are those situations or messages that are being implemented currently or that can also be directly controlled and that negatively affect the enabling of the breastfeeding friendly scale‐up environment
	Example: Training strategies for health professionals on breastfeeding issues	Example: Insufficient budget for the operation of the policy of breastfeeding
Not currently implemented	Opportunities Are those situations or messages that are not being implemented currently or that are not controllable and that positively affect the enabling of the breastfeeding friendly scale‐up environment	Threats Are external factors or challenges or messages that are not being implemented currently or that are not controllable and that negatively affect the enabling of the breastfeeding friendly scale‐up environment
	Example: Extension of the duration of maternity leave	Example: Possible cancellation of the application of the National Health Survey that collects information on breastfeeding