Table 3.
Number of breastfeeding documents by themes and subthemes according to the breastfeeding gear model reported by the media in Mexico in 2017
| Themes | Media documents | Subthemes | Media documents |
|---|---|---|---|
| World breastfeeding week | 57 | ||
| Early childhood pact | 14 | ||
| Becoming breastfeeding friendly index | 3 | ||
| Forum towards the law of breastfeeding | 1 | ||
| Advocacy | 77 | Call to action to protect breastfeeding during the earthquake | 1 |
| Recommendation from the National Human Rights Commission for the Mexican Social Security Institute guarantee the enjoyment of the full licence of maternity in premature delivery | 1 | ||
| Political will | 1 | The political will of health officials is insufficient | 1 |
| Implementation of breastfeeding rooms | 39 | ||
| State laws for the protection and promotion of breastfeeding | 11 | ||
| Legislation and policies | 71 | International code of marketing of breast‐milk substitutes (code) | 7 |
| National breastfeeding strategy | 1 | ||
| Practical guide “breastfeeding in the workplace” | 1 | ||
| Funding and resources | 7 | Insufficiency budget to implement actions of protection, promotion and support to breastfeeding | 3 |
| The costs that inadequate breastfeeding practices generate for the country | 4 | ||
| Training and program delivery | 56 | The implementation of programs such as baby‐friendly hospital initiative, milk banks, and breastfeeding counselling | 44 |
| Health providers in‐service training | 8 | ||
| Health providers preservice training | 3 | ||
| Promotion | 73 | Benefits of breastfeeding | 58 |
| Promotion strategies that are being implemented | 23 | ||
| Research and evaluation | 44 | Breastfeeding rates in Mexico | 42 |
| Nationals surveys that collect information on breastfeeding practices | 2 | ||
| Coordination, goals, and monitoring | 0 |