Table 4.

Strengths, weaknesses, opportunities, and threats (SWOT) analysis of breastfeeding subthemes covered in the media in Mexico in 2017

Status	Positive	Negative
Currently implemented	Panel A. strengths: Events in favour of breastfeeding as world breastfeeding week, early childhood pact, and becoming breastfeeding friendly index. Implementation of breastfeeding rooms Laws initiatives for the protection and promotion of breastfeeding Changes from weeks of pregnancy leave to postpartum National breastfeeding strategy Practical guide “breastfeeding in the workplace” Guarantee of the enjoyment of full maternity leave in case of premature birth. Health providers in‐service training The implementation of programs such as baby‐friendly hospital initiative, milk banks, and breastfeeding counselling The diffusion of breastfeeding benefits Promotion strategies that are being implemented Increase in rates of breastfeeding in Mexico	Panel B. weaknesses: The insufficient political will of health officials Leaving the monitoring of the code in the hands of the industry Insufficient budget for the protection and promotion of breastfeeding Breastfeeding campaign elaborated by companies that produce breast milk substitutes
Not currently implemented	Panel C. opportunities: Increase breastfeeding rates in Mexico The savings that would be generated from complying with the recommended breastfeeding practices Monitor and enforce the code Implement more breastfeeding rooms in workplaces Extend maternity leave Increase the budget for the protection and promotion of breastfeeding Health providers preservice and in‐service training Breastfeeding counselling	Panel D. threats: The possible cancellation of the national survey that collects information on breastfeeding practices in the country