Table 2.
Positive reactions to the fast-food advert.
| Overall Sample | 11–15 Year Olds | |||
|---|---|---|---|---|
| Reaction to Fast-Food Advert | % | n | % | n |
| Made product seem popular choice | 72 | 2335 | 69 | 1186 |
| Appealing to age group | 56 | 1795 | 59 | 1010 |
| Made product seem fun | 55 | 1772 | 55 | 943 |
| Advert was fun | 51 | 1651 | 50 | 869 |
| Made product look appealing | 50 | 1620 | 49 | 846 |
| Liked the advert | 32 | 1024 | 34 | 590 |
| Tempted them to try product | 31 | 1004 | 35 | 605 |
| Made product seem a healthy choice | 28 | 900 | 27 | 464 |
Base = All participants; data are weighted; missing data on those who could not watch advert (n = 119, weighted); variables binary coded from a five-point scale into positive versus neutral and negative reactions.