Table 3. Quit Attempts in the Past Year Among Adult Florida Smokers Aged 18 or Older (N = 5,418) in Response to Potential Exposure to the Tobacco Free Florida Campaign^a .

Independent variables	OR (95% CI)	P Value
Past year TRPsb	1.25 (1.04–1.51)	.02
Sex
Female	1 [Reference]
Male	0.89 (0.75–1.05)	.16
Age, y
18–24	1 [Reference]
25–34	0.80 (0.57–1.12)	.20
35–54	0.94 (0.68–1.29)	.70
≥55	0.79 (0.57–1.10)	.16
Race/ethnicity
Non-Hispanic white	1 [Reference]
Non-Hispanic black	1.07 (0.78–1.45)	.68
Hispanic	1.37 (1.06–1.76)	.02
Non-Hispanic other	1.03 (0.73–1.45)	.88
Employed
No	1 [Reference]
Yes	0.96 (0.80–1.15)	.63
Children in the household aged <18 y
No	1 [Reference]
Yes	1.29 (1.07–1.57)	.009
Heaviness of smoking indexc	0.79 (0.74–0.83)	< .001
Time trendd	1.04 (0.98–1.09)	.18
Designated marketing area
Miami–Ft. Lauderdale	1 [Reference]
Tallahassee–Thomasville	0.99 (0.60–1.65)	.98
Orlando–Daytona Beach-Melbourne	0.87 (0.61–1.23)	.43
Tampa–St. Petersburg (Sarasota)	1.07 (0.75–1.52)	.72
West Palm Beach–Ft. Pierce	0.90 (0.61–1.34)	.60
Jacksonville	1.08 (0.74–1.59)	.69
Ft. Myers–Naples	0.63 (0.40–0.98)	.04
Gainesville	0.97 (0.52–1.84)	.93
Panama City	0.56 (0.34–0.92)	.02
Mobile–Pensacola (Ft. Walton Beach)	0.70 (0.43–1.15)	.16

Abbreviations: CI, confidence interval; OR, odds ratio; TRPs, target rating points.

^a Florida Adult Tobacco Survey, 2011–2018 (13).

^b TRPs are the standard media buying metric for television advertisements. TRPs were divided by 2,000 so that the OR is an estimate of the effect of an increase of 2,000 TRPs.

^c The heaviness of smoking index incorporates the number of cigarettes smoked per day and how soon after waking a cigarette is smoked. A higher index implies higher nicotine dependence.

^d Yearly time trend is a linear variable.