Table 5.
Hepatitis B and San Francisco Hep B Free awareness among respondents
| Awareness questions | N | % |
|---|---|---|
| Do you feel that you have been hearing more or less about hepatitis B in your community lately, compared to a year ago? | ||
| More | 140 | 45.8 |
| Less | 48 | 15.7 |
| Not sure | 78 | 25.5 |
| Have not heard or seen anything about hepatitis B | 40 | 13.1 |
| What have you seen or heard about hepatitis B in your community?a | ||
| People in my ethnic group are at greater risk of infection than people in other ethnic groups | 42 | 15.8 |
| It’s a problem | 34 | 11.1 |
| People like me are at risk for infection | 30 | 9.8 |
| It can give you cancer | 24 | 9.0 |
| I should get vaccinated | 21 | 7.9 |
| There is a vaccine for it | 19 | 7.1 |
| There are free testing clinics | 10 | 3.8 |
| I should ask my doctor to test me for hepatitis B | 10 | 3.8 |
| People in my ethnic group are at greater risk of dying from liver cancer compared to people in other ethnic groups | 5 | 1.9 |
| Be aware of it | 3 | 1.1 |
| All Asians should get tested | 3 | 1.1 |
| Can cause liver damage | 1 | 0.3 |
| Easy to get infection | 1 | 0.3 |
| Doesn’t get much attention in the US | 1 | 0.3 |
| Can make people tired and affects the body | 1 | 0.3 |
| Prevention strategies | 1 | 0.3 |
| Get checked if you feel run down because it can take time to show symptoms | 1 | 0.3 |
| Not really serious | 1 | 0.3 |
| School offers testing | 1 | 0.3 |
| Infection stays for a long time | 1 | 0.3 |
| Yellowish color is a symptom | 1 | 0.3 |
| Weakens the blood | 1 | 0.3 |
| Where have you seen or heard information about hepatitis B?a | ||
| Asian newspaper article | 64 | 24.1 |
| TV commercial | 60 | 22.6 |
| TV news or talk show | 39 | 14.7 |
| Pamphlet, flyer or poster at clinic or doctor’s office | 39 | 14.7 |
| Not sure | 36 | 13.5 |
| Street poster | 31 | 11.7 |
| Spoke to my doctor | 22 | 8.3 |
| Radio commercial | 22 | 8.3 |
| Spoke to a friend or family member | 17 | 6.4 |
| Radio talk show | 17 | 6.4 |
| Work or school | 12 | 4.5 |
| Bus or bus shelter | 11 | 4.2 |
| Community center | 5 | 2.2 |
| Website | 4 | 1.5 |
| Street fair | 2 | 0.8 |
| Flyer mailed to home | 2 | 0.8 |
| Flyer on street | 2 | 0.8 |
| Books | 1 | 0.4 |
| Email forward from friend | 1 | 0.4 |
| Friends died from it | 1 | 0.4 |
| Newsletters | 1 | 0.4 |
| Health department | 1 | 0.4 |
| Have you seen any posters of flyers with information about hepatitis B? | ||
| Yes | 132 | 43.3 |
| No | 142 | 46.6 |
| Not Sure | 31 | 10.2 |
| Have you seen [the B a Hero poster] around town?b | ||
| Yes | 63 | 41.2 |
| No | 81 | 52.9 |
| Not Sure | 9 | 5.9 |
| What do you think the main message [of the B a Hero poster] is?b | ||
| There is free testing | 10 | |
| Confusion about hero image | 10 | |
| See doctor/get tested/go get a check-up | 8 | |
| Like Superman, be strong/fight against HBV/help others/stop spread | 5 | |
| Confused poster for movie advertisement | 4 | |
| Many Asians have hepatitis B | 3 | |
| Free blood test available for hepatitis B | 2 | |
| Don’t be afraid of hepatitis B | 1 | |
| Don’t understand the letter B | 1 | |
| Be aware of hepatitis B | 1 | |
| Infection can lead to cancer | 1 | |
| How likely do you think you would do any of the following as a result of seeing this “B a Hero” poster?b | ||
| a) Try to learn more about hepatitis B | ||
| Very/somewhat likely | 55 | 29.4 |
| Not too likely/Not likely at all | 91 | 59.4 |
| Not sure | 8 | 5.2 |
| b) Get tested for hepatitis B | ||
| Very/somewhat likely | 43 | 35.3 |
| Not too likely/Not likely at all | 90 | 58.8 |
| Not sure | 8 | 5.2 |
| c) Recommend hepatitis B testing to a friend or family | ||
| Very/somewhat likely | 39 | 25.5 |
| Not too likely/Not likely at all | 94 | 61.4 |
| Not sure | 12 | 7.8 |
| d) Get vaccinated against hepatitis B | ||
| Very/somewhat likely | 46 | 30.1 |
| Not too likely/Not likely at all | 92 | 60.2 |
| Not sure | 9 | 5.9 |
| e) Go see a doctor | ||
| Very/somewhat likely | 45 | 29.5 |
| Not too likely/Not likely at all | 99 | 63.4 |
| Not sure | 2 | 1.3 |
| f) Get medical follow-up if you test positive for hepatitis B | ||
| Very/somewhat likely | 33 | 21.6 |
| Not too likely/Not likely at all | 102 | 66.7 |
| Not sure | 11 | 7.2 |
aRespondents allowed to give multiple reasons to this open-ended question with no prompting from the interviewer regarding answer choices
bThese questions were only asked of street intercept respondents because they required visual prompting of the “Be A Hero” campaign poster