Table 5.
Characteristic descriptors of ‘drinkers and smokers’ selected in the semantic differential (‘word game’) (English language version)
| Characteristic descriptors (in bold typeface): | ||
| (1)a | Heavy drinkers b | Social drinkers |
| (2) | Drink in shebeens | Drink at home with neighbours |
| (3) | Take drugs | Do not do drugs |
| (7) | Do not go to church | Regular church goers |
| (12) | Care about things | Given up caring; beyond caring |
| (13) | Pick fights | Peace loving |
| (14) | Selfish | Generous |
| (15) | Sleep around | Faithful to partners |
| (16) | Take risks | Play it safe |
| (17) | Trustworthy | Cannot be trusted |
| (18) | Respectable | Despicable |
| (19) | Cursed | Blessed |
| Non-discriminating descriptors: | ||
| (4) | Older | Younger |
| (5) | Men | Women |
| (6) | Employed | Unemployed |
| (8) | Live in a shack | Live in a house |
| (9) | Poor | Well off |
| (10) | Lazy | Hard working |
| (11) | Dirty | Clean |
aNumbering refers to the order of presentation of descriptors
bDescriptors in bold type were selected as characteristic of drinkers and smokers by all five discussion groups or at least four in five