Table 2.

Number and proportion of food and non-alcoholic beverage ads on Brazilian TV considered eligible for marketing restrictions according to PAHO and WHO/Europe NP models, by food category. April 2018

Food category	Total (n)	Food and beverage ads eligible for marketing restrictions
		PAHO			WHO/Europe
		n	%	95% CI	n	%	95% CI
All	1610	1334	80.5	78.4–82.5	1335	80.8	78.6–82.8
Breakfast cereals and granola bars	2	2	100.0	100.0–100.0	2	100.0	100.0–100.0
Bakery products	9	9	100.0	100.0–100.0	9	100.0	100.0–100.0
Convenience foods	149	149	100.0	100.0–100.0	122	81.1	73.5–86.8
Unsweetened dairy products	29	12	40.8	23.7–60.4	20	65.3	44.9–81.3
Sweetened dairy products	77	77	100.0	100.0–100.0	65	85.9	76.0–92.2
Salty snacks	23	23	100.0	100.0–100.0	23	100.0	100.0–100.0
Cookies	53	53	100.0	100.0–100.0	53	100.0	100.0–100.0
Oils and fats	52	41	73.3	58.2–84.3	41	73.3	58.2–84.3
Sauces and dressings	31	28	89.3	71.7–96.5	28	89.3	71.7–96.5
Coffee and tea	43	0	0.0	0.0–0.0	0	0.0	0.0–0.0
Candies and desserts	72	72	100.0	100.0–100.0	72	100.0	100.0–100.0
Cereals, beans, other grain products	17	0	0.0	0.0–0.0	0	0.0	0.0–0.0
Fruits and vegetables	65	0	0.0	0.0–0.0	0	0.0	0.0–0.0
Meat, poultry, seafood, and eggs	77	0	0.0	0.0–0.0	0	0.0	0.0–0.0
Sugar and other noncaloric sweeteners	48	6	11.2	4.9–23.6	48	100.0	100.0–100.0
Processed meats	257	257	100.0	100.0–100.0	249	97.1	94.1–98.6
Juices	2	1	50.0	5.9–94.1	2	100.0	100.0–100.0
Fruit-flavored drinks	132	132	100.0	100.0–100.0	132	100.0	100.0–100.0
Sodas	454	454	100.0	100.0–100.0	454	100.0	100.0–100.0
Cheeses	18	18	100.0	100.0–100.0	15	83.3	59.1–94.5

CI confidence interval, PAHO Pan American Health Organization, WHO/Europe WHO Regional Office for Europe