Table 3.
Proportion of food and non-alcoholic beverage ads classified as eligible for marketing restrictions according to the PAHO and the WHO/Europe NP models, by day, time of the day and types of program. April 2018
| Total (n) |
Food and beverage ads eligible for marketing restrictions | ||||
|---|---|---|---|---|---|
| PAHO | WHO/Europe | ||||
| % | 95%CI | % | 95% CI | ||
| Day | |||||
| Weekday | 1023 | 77.8 | 75.2–80.2 | 78.3 | 75.7–80.7 |
| Weekend | 587 | 91.7 | 89.1–93.6 | 91.0 | 88.4–93.0 |
| Time of the day | |||||
| Morning | 295 | 77.5 | 72.0–82.2 | 74.5 | 68.9–79.5 |
| Afternoon | 603 | 94.3 | 92.0–96.0 | 91.9 | 89.1–94.0 |
| Evening | 712 | 72.1 | 68.5–75.4 | 75.5 | 72.0–78.7 |
| Types of program | |||||
| Soap opera (not specifically for children) | 423 | 88.6 | 85.1–91.3 | 87.6 | 84.0–90.4 |
| News, commentary, political programs | 315 | 63.5 | 57.7–68.9 | 67.0 | 61.3–72.3 |
| Children: cartoon, other show for children | 172 | 80.9 | 73.5–86.5 | 75.4 | 67.8–82.0 |
| Miscellaneous entertainment | 468 | 82.1 | 77.7–85.8 | 82.6 | 78.2–86.2 |
| Othersa | 232 | 84.4 | 78.4–88.9 | 86.6 | 81.0–90.7 |
| Total | 1610 | ||||
CI confidence interval, PAHO Pan American Health Organization, WHO/Europe WHO Regional Office for Europe.
aSeries, movies, reality shows, religious