Table 4.
Frequency of the food and beverage companies, fast food restaurants and supermarket retailers contributing to unhealthy (restricted to be marketed by PAHO and the WHO/Europe NP models) food advertising on Brazilian TV. April 2018
| Food company | Company type | Main product line | PAHO | WHO/Europe | ||||
|---|---|---|---|---|---|---|---|---|
| n | % | 95%CI | n | % | 95% CI | |||
| The Coca-Cola Company | Packaged food/beverage | Sodas | 266 | 18.3 | 16.2–20.5 | 266 | 18.2 | 16.2–20.5 |
| BRF S.A. | Packaged food/beverage | Frozen foods | 206 | 14.3 | 12.5–16.4 | 198 | 13.7 | 11.9–15.8 |
| 3 Corações Group | Packaged food/beverage | Coffee drinks | 90 | 4.3 | 3.5–5.3 | 90 | 4.3 | 3.5–5.3 |
| Burger King Corporation | Fast food | Hamburger | 84 | 7.1 | 5.7–8.7 | 84 | 7.0 | 5.7–8.7 |
| Dolly, Inc. | Packaged food/beverage | Sodas | 76 | 6.0 | 4.7–7.5 | 76 | 5.9 | 4.7–7.5 |
| JBS S.A. | Packaged food/beverage | Meat products | 75 | 6.5 | 5.2–8.1 | 75 | 6.5 | 5.1–8.1 |
| Mondelēz International, Inc. | Packaged food/beverage | Confectionery | 71 | 5.7 | 4.5–7.3 | 71 | 5.7 | 4.5–7.2 |
| PepsiCo, Inc. | Packaged food/beverage | Sodas, snack foods | 63 | 5.1 | 4.0–6.6 | 63 | 5.1 | 4.0–6.6 |
| Carrefour S.A. | Supermarket | Diversified | 61 | 5.9 | 4.7–7.5 | 72 | 7.0 | 5.6–8.7 |
| Nestle S.A. | Packaged food/beverage | Diversified | 56 | 4.2 | 3.2–5.5 | 56 | 4.2 | 3.2–5.5 |
| McDonald’s Corporation | Fast food | Hamburger | 45 | 3.7 | 2.8–5.0 | 25 | 1.9 | 1.3–2.9 |
| Yakult Honsha Co., Ltd. | Packaged food/beverage | Sweetened dairy drinks | 36 | 2.7 | 2.0–3.8 | 24 | 1.8 | 1.1–2.7 |
| Ambev S.A. | Packaged food/beverage | Sodas | 35 | 2.7 | 2.0–3.8 | 35 | 2.7 | 1.9–3.8 |
| GPA | Supermarket | Diversified | 35 | 3.4 | 2.5–4.7 | 46 | 4.4 | 3.3–5.8 |
| Others | 135 | 10.0 | 8.4–11.9 | 154 | 11.5 | 9.8–13.5 | ||
| Total | 1334 | 100.0 | 1335 | 100.0 | ||||
CI confidence interval, PAHO Pan American Health Organization, WHO/Europe WHO Regional Office for Europe