Table 1.
Main effects of the dependent measures by language style and professional affiliation.
| Dependent measures | Language style | Professional affiliation | |||||||||||
|
|
Neutral (n=123), mean (SD) |
Positive (n=119), mean (SD) |
P value | Scientist (n=124), mean (SD) |
Lobbyist (n=118), mean (SD) |
P value | |||||||
| Credibility |
|
|
|
|
|
|
|||||||
|
|
Message Credibility | 3.75 (1.19) | 3.24 (1.20) | .001 | 3.62 (1.25) | 3.36 (1.17) | .09 | ||||||
|
|
Attitude | 3.80 (1.42) | 3.95 (1.22) | .38 | 3.96 (1.29) | 3.78 (1.36) | .29 | ||||||
| Trustworthiness |
|
|
|
|
|
|
|||||||
|
|
Machiavellianism | 4.18 (1.32) | 4.93 (1.29) | <.001 | 4.46 (1.46) | 4.64 (1.24) | .29 | ||||||
|
|
Expertise | 4.45 (1.20) | 4.23 (1.14) | .15 | 4.39 (1.23) | 4.29 (1.12) | .53 | ||||||
|
|
Integrity | 4.00 (1.17) | 3.51 (1.10) | .001 | 3.85 (1.14) | 3.68 (1.19) | .24 | ||||||
|
|
Benevolence | 3.68 (1.20) | 3.31 (1.11) | .02 | 3.54 (1.20) | 3.45 (1.13) | .51 | ||||||
|
|
Likability | 3.37 (0.97) | 3.22 (0.97) | .19 | 3.39 (0.96) | 3.19 (0.97) | .11 | ||||||