Table 2.
The relationship between the socio-demographic characteristics of respondents and their recognition of any aspect of the BCAC-CRCa
| n/d (%) | OR (95% CI) (unadjusted) |
P | OR (95% CI) (adjusted)b |
P | |
|---|---|---|---|---|---|
| Age | |||||
| 40–49 years | 161/227 (70.9) | Reference | < 0.001 | Reference | 0.074 |
| 50–59 years | 191/265 (72.1) | 1.06 (0.72, 1.57) | 0.778 | 1.11 (0.71, 1.74) | 0.641 |
| 60–69 years | 103/177 (58.2) | 0.57 (0.38, 0.86) | 0.008 | 0.74 (0.44, 1.25) | 0.263 |
| ≥ 70 years | 27/59 (45.8) | 0.35 (0.19, 0.62) | < 0.001 | 0.44 (0.21, 0.95) | 0.036 |
| Gender | |||||
| Male | 162/255 (63.5) | Reference | Reference | ||
| Female | 322/475 (67.8) | 1.21 (0.88, 1.66) | 0.246 | 1.13 (0.75, 1.69) | 0.566 |
| Ethnicity | |||||
| Malay | 290/410 (70.7) | Reference | < 0.001 | Reference | < 0.001 |
| Chinese | 25/73 (34.2) | 0.22 (0.13, 0.37) | < 0.001 | 0.23 (0.12, 0.43) | < 0.001 |
| Indian | 140/205 (68.3) | 0.89 (0.62, 1.28) | 0.534 | 0.99 (0.64, 1.53) | 0.975 |
| Others | 29/42 (69.0) | 0.92 (0.46, 1.84) | 0.820 | 1.00 (0.45, 2.26) | 0.995 |
| Marital Status | |||||
| Married | 397/596 (66.6) | Reference | Reference | ||
| Single | 86/133 (64.7) | 0.92 (0.62, 1.36) | 0.667 | 1.04 (0.63, 1.73) | 0.875 |
| Education | |||||
| No formal education | 68/124 (54.8) | Reference | 0.024 | Reference | 0.032 |
| Primary | 100/143 (69.9) | 1.92 (1.16, 3.17) | 0.011 | 2.45 (1.32, 4.55) | 0.004 |
| Secondary | 261/378 (69.0) | 1.84 (1.21, 2.78) | 0.004 | 1.89 (1.11, 3.23) | 0.020 |
| Tertiary | 53/83 (63.9) | 1.46 (0.82, 2.57) | 0.198 | 2.05 (0.94, 4.44) | 0.070 |
| Monthly family income | |||||
| < RM 4000 (low) | 357/511 (69.9) | Reference | 0.355 | Reference | 0.296 |
| RM 4000–10,000 (middle) | 57/87 (65.5) | 0.83 (0.51, 1.33) | 0.433 | 0.80 (0.46, 1.39) | 0.432 |
| RM > 10,000 (high) | 10/18 (55.6) | 0.54 (0.21, 1.40) | 0.207 | 0.46 (0.16, 1.30) | 0.141 |
| CRC history | |||||
| No | 419/633 (66.2) | Reference | Reference | ||
| Yes | 61/88 (69.3) | 1.15 (0.71, 1.87) | 0.561 | 1.03 (0.59, 1.79) | 0.915 |
| CRC screening history | |||||
| No | 440/660 (66.7) | Reference | Reference | ||
| Yes | 44/70 (62.9) | 0.85 (0.51, 1.41) | 0.522 | 1.24 (0.64, 2.42) | 0.530 |
n number of participants ‘reached’ or who reported that they saw (one or more parts of) the campaign divided by the total number of survey participants (d denominator)
BCAC Be Cancer Alert Campaign, CI Confidence interval, CRC Colorectal cancer, OR Odds ratio, RM Malaysian Ringgit
a This includes participants who reported that they have been exposed to either the TV, Radio and/or BCAC-CRC print advertisements when prompted with the advertisement at follow-up
b Adjusted for age, gender, ethnicity, marital status, education, monthly family income, CRC history, CRC screening history