Table 4.
Improvement in prompted symptom awareness by socio-demographic characteristics and recognition of BCAC-CRC advertisements (binary logistic regression)
| n/d (%) | OR (95% CI) (unadjusted) |
P | OR (95% CI) (adjusted)a |
P | |
|---|---|---|---|---|---|
| Age | |||||
| 40–49 years | 137/227 (60.4) | Reference | 0.308 | Reference | 0.075 |
| 50–59 years | 138/265 (52.1) | 0.71 (0.50, 1.02) | 0.066 | 0.71 (0.47, 1.06) | 0.095 |
| 60–69 years | 101/176 (57.4) | 0.89 (0.59, 1.32) | 0.548 | 1.26 (0.76, 2.09) | 0.369 |
| ≥ 70 years | 32/59 (54.2) | 0.78 (0.44, 1.39) | 0.395 | 1.19 (0.56, 2.50) | 0.652 |
| Gender | |||||
| Male | 140/ 255 (54.9) | Reference | Reference | ||
| Female | 269/475 (56.6) | 1.08 (0.79, 1.46) | 0.631 | 1.21 (0.83, 1.77) | 0.326 |
| Ethnicity | |||||
| Malay | 241/410 (58.8) | Reference | 0.169 | Reference | 0.031 |
| Chinese | 42/73 (57.5) | 0.95 (0.57, 1.57) | 0.842 | 1.07 (0.58, 1.97) | 0.841 |
| Indian | 101/204 (49.5) | 0.69 (0.49, 0.96) | 0.030 | 0.53 (0.34, 0.83) | 0.005 |
| Others | 25/42 (59.5) | 1.03 (0.54, 1.87) | 0.926 | 1.03 (0.49, 2.17) | 0.937 |
| Marital Status | |||||
| Married | 332/596 (55.8) | Reference | Reference | ||
| Single | 77/133 (57.9) | 1.09 (0.75, 1.59) | 0.660 | 1.12 (0.70, 1.81) | 0.639 |
| Education | |||||
| No formal education | 69/123 (56.1) | Reference | 0.208 | Reference | 0.135 |
| Primary | 71/143 (49.7) | 0.77 (0.48, 1.25) | 0.294 | 0.66 (0.37, 1.18) | 0.162 |
| Secondary | 224/378 (59.3) | 1.14 (0.76, 1.72) | 0.537 | 1.11 (0.66, 1.87) | 0.701 |
| Tertiary | 43/83 (51.8) | 0.84 (0.48, 1.47) | 0.544 | 0.81 (0.39, 1.68) | 0.562 |
| Monthly family income | |||||
| < RM 4000 | 293/511 (57.3) | Reference | 0.558 | Reference | 0.627 |
| RM 4000–10,000 | 49/87 (56.3) | 0.96 (0.61, 1.52) | 0.859 | 0.94 (0.56, 1.57) | 0.798 |
| RM > 10,000 | 8/18 (44.4) | 0.60 (0.23, 1.53) | 0.282 | 0.60 (0.21, 1.70) | 0.336 |
| CRC history | |||||
| No | 356/633 (56.2) | Reference | Reference | ||
| Yes | 48/88 (54.5) | 0.93 (0.60, 1.46) | 0.764 | 0.83 (0.50, 1.38) | 0.468 |
| CRC screening history | |||||
| No | 378/660 (57.3) | Reference | Reference | ||
| Yes | 31/69 (44.9) | 0.61 (0.37, 1.00) | 0.051 | 0.68 (0.37, 1.24) | 0.206 |
| TV ad recognition | |||||
| No | 229/417 (54.9) | Reference | Reference | ||
| Yes | 180/312 (57.7) | 1.12 (0.83, 1.51) | 0.455 | 0.80 (0.56, 1.15) | 0.232 |
| Radio ad recognition | |||||
| No | 322/596 (54.0) | Reference | Reference | ||
| Yes | 87/133 (65.4) | 1.61 (1.09, 2.38) | 0.017 | 2.19 (1.33, 3.62) | 0.002 |
| Print ad recognition | |||||
| No | 223/437 (51.0) | Reference | Reference | ||
| Yes | 186/292 (63.7) | 1.68 (1.24, 2.28) | 0.001 | 1.80 (1.27, 2.56) | 0.001 |
n number of participants improved their prompted symptom awareness by one or more symptoms divided by the total number of survey participants (d denominator)
Ad Advertisement, CI Confidence interval, n Number of participants, OR Odds ratio, RM Malaysian Ringgit, TV Television
a Adjusted for age, gender, ethnicity, marital status, education, monthly family income, TV ad recognition, radio ad recognition, print ad recognition, CRC history, CRC screening