Table 4.

Checklist of recommendations for developing child health knowledge translation tools for parents or caregivers.

Elements	Recommendation
Content	Introduction should contain symptoms, so parents can determine if the article is relevant. Include information on how to manage child at home, when to seek care, and what to expect. Only include statistics from the research if they are meaningful to a caregiver not familiar with the condition.
Format	Use headings and bullet points to offer a familiar and efficient organization. Replace words with graphics wherever possible. Be concise, but link to more information. More details confuse parents and reduce readership.
Language	Use repetition selectively and sparingly. Avoid abbreviations, jargon, and polysyllable words to make writing easy to understand. Write as if you are speaking to a stressed parent.
Branding	Associate with a recognized brand to increase credibility and findability.