TABLE 1.

Descriptive statistics of the key measures of the study derived from the descriptive sample (n = 521).

Key media literacy variables	No. items	Response range	Mean (SD)	Skewness	Kurtosis	Cronbach’s Alpha
Awareness of …
Social media influence	4	1–7	4.98 (1.31)	0.08	−0.54	0.92
Television influence	4	1–7	4.51 (1.39)	−0.47	−0.16	0.94
Newspapers Influence	4	1–7	4.22 (1.46)	−0.52	−0.11	0.96
Perceived realism of…
Television	4	1–7	3.32 (1.06)	0.05	−0.15	0.71
Newspapers	4	1–7	3.42 (1.08)	0.06	−0.14	0.76
Web sites	4	1–7	3.79 (1.25)	−0.02	−0.09	0.78
Social Media	4	1–7	3.74 (1.29)	−0.08	−0.21	0.77
Perceived self-efficacy in dealing with media	3	1–7	3.72 (1.35)	0.12	−0.55	0.76
Positive attitudes toward PAES use	6	1–5	2.05 (0.83)	0.16	−1.27	0.81