Table 4.

Open-ended responses regarding suggestions for improvement and perceived inappropriate content amongst a community-based sample of Ugandan adults exposed to common media forms regarding KS awareness and early detection.

Question and response	No. (%) of participants endorsing (N = 420)
What do you think should be added to the media to help you or others understand it better?
More information on the cause of KS	9 (2.1%)
More KS images	6 (1.4%)
More information encouraging health-seeking with KS	4 (0.95%)
KS prevention	4 (0.95%)
Testimonies and before and after photographs of survivors	2 (0.48%)
KS transmission	2 (0.48%)
KS progression	1 (0.24%)
HIV-specific information and images	1 (0.24%
Information on other cancers	1 (0.24%)
KS in children	1 (0.24%)
Is there anything that you or people in your community might find offensive/inappropriate/disturbing in the way the characters look, their actions, or the words they are using?
Something offensive/inappropriate/disturbing	16 (3.8%)
What might be offensive/inappropriate/disturbing, and why?
People seeking help from traditional healers was troubling	4 (0.95%)
Images of KS lesions were distressing	4 (0.95%)
Scene where woman exposes her inner thigh to show lesions was embarrassing	3 (0.71%)
Could not recall the exact scene	3 (0.71%)
Scene depicting the skin punch biopsy process was disturbing	1 (0.24%)
When a motorcycle accident almost occurred	1 (0.24%)