Table 1.
Past month awareness of marketing activities for high fat, salt or sugar (HFSS) foods among 11–19-year-olds in the United Kingdom
| Every day (28)* | 5–6 times/week (22)* | 3–4 times/week (14)* | 1–2 times/week (6)* | Less than once a week (2)* | Not in the last month (0)* | Not sure | Reported at least weekly | Median score † | IQR | |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing activity | % | % | % | % | % | % | % | % | ||
| Adverts for ‘unhealthy food and drinks’… | ||||||||||
| … in newspapers or magazines | 5·0 | 3·9 | 8·0 | 13·3 | 13·3 | 29·3 | 27·0 | 30·2 | 2 | 0–6 |
| … on television | 15·3 | 10·0 | 17·0 | 20·3 | 10·3 | 11·7 | 15·3 | 62·6 | 14 | 2–22 |
| … catch-up/streaming services | 5·7 | 4·9 | 9·1 | 14·0 | 11·5 | 25·0 | 29·9 | 33·7 | 2 | 0–14 |
| … on billboards | 11·0 | 6·6 | 13·8 | 19·8 | 14·3 | 15·9 | 18·5 | 51·2 | 6 | 2–14 |
| … on radio | 3·3 | 2·0 | 4·8 | 9·6 | 10·3 | 39·7 | 30·4 | 19·7 | 0 | 0–6 |
| … on YouTube, Tumblr, Facebook, Snapchat, Instagram or other social media | 18·8 | 10·4 | 17·5 | 16·4 | 9·4 | 11·8 | 15·8 | 63·1 | 14 | 2–22 |
| Famous people in films, music videos, on TV or pictured in magazines with unhealthy food and drinks | 5·9 | 5·6 | 10·0 | 17·7 | 13·9 | 19·0 | 27·9 | 39·2 | 6 | 0–14 |
| Sport, game, event sponsorship | 4·6 | 3·8 | 7·9 | 16·8 | 14·9 | 24·1 | 27·9 | 33·1 | 2 | 0–6 |
| Special offers | 15·5 | 10·7 | 19·7 | 20·8 | 9·4 | 9·2 | 14·8 | 66·7 | 14 | 6–22 |
| Competitions | 4·6 | 4·3 | 7·6 | 13·8 | 16·0 | 25·9 | 28·0 | 30·3 | 2 | 0–6 |
Base: all participants (n 3348). All data are weighted. IQR, inter quartile range.
*
Estimated number of days on which a participant noticed marketing for HFSS foods in a 1-month period.
†
Median number of HFSS marketing instances noticed in a 1-month period.