Table 3.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 2 foods

Variable and reference categories	Food and drink product types
	Takeaways*		Energy drinks*		Ready meals*		Fried potatoes/chips*		Milk drinks*		Sugared cereals*
	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P
Age
11–13 years	Ref	0·009	Ref	0·044	Ref	0·027	Ref	NS	Ref	<0·001	Ref	<0·001
14–17 years (v. younger)	0·98	NS	1·44	0·022	0·78	0·012	1·01	NS	0·66	<0·001	0·53	<0·001
18–19 years (v. younger)	1·36	0·003	0·91	NS	0·88	NS	0·90	NS	0·44	<0·001	0·49	<0·001
Gender
Female	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–
Male	1·22	0·028	1·73	<0·001	1·22	0·018	1·20	0·044	1·31	0·003	1·42	<0·001
Ethnicity
Other	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–
White British	1·02	NS	0·94	NS	1·35	0·008	1·39	0·005	0·83	NS	1·01	NS
Country
England	Ref	<0·001	Ref	NS	Ref	NS	Ref	NS	Ref	NS	Ref	NS
Wales (v. England)	1·04	NS	0·81	NS	1·03	NS	1·08	NS	1·09	NS	1·05	NS
Scotland (v. England)	1·32	0·045	0·90	NS	0·95	NS	1·00	NS	0·90	NS	1·01	NS
North Ireland (v. England)	2·14	<0·001	1·78	0·025	1·14	NS	1·19	NS	0·89	NS	1·13	NS
IMD
1	Ref	<0·001	Ref	0·002	Ref	NS	Ref	NS	Ref	0·020	Ref	0·008
2 (v. 1)	0·71	0·016	0·73	NS	1·02	NS	0·86	NS	1·06	NS	0·95	NS
3 (v. 1, 2)	0·80	NS	0·68	0·027	0·88	NS	0·99	NS	0·83	NS	0·87	NS
4 (v. 1, 2, 3)	0·75	0·007	0·63	0·007	0·94	NS	0·87	NS	0·85	NS	0·69	<0·001
5 (v. 1, 2, 3, 4)	0·68	0·002	0·75	NS	0·82	NS	0·82	NS	0·71	0·007	0·99	NS
Weight status
Underweight	Ref	NS	Ref	NS	Ref	NS	Ref	NS	Ref	NS	Ref	NS
Healthy weight (v. underweight)	1·04	NS	1·20	NS	0·96	NS	0·91	NS	1·16	NS	0·77	0·025
Overweight (v. underweight and healthy)	1·21	NS	1·52	0·019	0·88	NS	1·28	NS	1·10	NS	0·93	NS
Obese (v. all other)	1·30	NS	0·94	NS	1·49	0·046	0·91	NS	0·97	NS	1·21	NS
Marketing awareness
Low	Ref	<0·001	Ref	<0·001	Ref	<0·001	Ref	0·005	Ref	<0·001	Ref	NS
Medium (v. low)	1·46	0·037	2·09	0·009	1·96	<0·001	1·24	NS	1·26	NS	1·30	NS
High (v. low and medium)	2·16	<0·001	2·86	<0·001	1·53	0·004	1·66	0·001	1·63	0·001	1·28	NS
Not stated (v. all other)	0·87	NS	0·63	0·001	0·86	NS	0·88	NS	0·78	0·007	0·95	NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation; NS, not significant (P > 0.05).

Dependant variable for all models = high consumption (≥1 portion per week) v. low (0 portion per week); Hosmer–Lemeshow test for all models, P > 0·05; χ² test of coefficients for all models, P < 0·005.

^*HFSS products.

Cases with missing data on one or more variables excluded model-by-model, takeaways (n 899), energy drinks (n 914), ready meals (n 901), fried potatoes/chips (n 897), milk drinks (n 927) and sugar-sweetened cereals (n 898).