Table 4.

Eigenvectors of active variables on the two dimensions from the principal component analysis

Perception Statements	Eigenvectors
	Dimension 1	Dimension 2
Food companies should be able to choose whether they apply this label to their packaged foods	0.002	0.438
This label is confusing	−0.231	0.495
It should be compulsory for this label to be shown on packaged food products	0.381	0.047
I like this label	0.413	0.228
This label does not stand out	−0.102	0.419
This label is easy to understand	0.442	−0.005
This label took too long to understand	−0.184	0.528
This label provides me with the information I need	0.452	0.140
I trust this label	0.431	0.186