TABLE 7.

Test results of partial mediation effect: the mediating role of SKU on the relationship between HAW and CSP.

				Percentile
	Coefficient	SE	t-Value	Lower	Upper
Total effect
HAW → CSP	0.396***	0.02	58.14
Direct effect
HAW → CSP	0.314***	0.01	48.36
HAW → SKU	0.466***	0.02	72.22
SKU → CSP	0.512***	0.01	98.84
AGE → CSP	0.074 n.s.	0.02	0.36
GENDER → CSP	0.026 n.s.	0.03	0.04
Indirect effect
HAW → SKU → CSP	0.129*	0.01	17.42	0.06	0.14

***p ≤ 0.001, n.s. = non-significant.