Table 2.

Health content subthemes of male- and female-focused general health stories.

Gendered audience		Subthemes
Male-focused channels
	GQa	Exercise, mental health, and food
	Esquire	Exercise, video games and health, and health podcast recommendations
Female-focused channels
	Cosmopolitan	Exercise, health information and advice, skin care, and emotional health
	SELF	Health information and advice, physical health, diet, exercise, exercise equipment, and recovery

^aGQ: Gentlemen Quarterly.