Table 3.
Reports of practitioners’ difficulties in implementing GGTDMP
| No. | Direct quotations from the in-depth interviews |
|---|---|
| TA02 | Quotation #1: There is lack of market demand for this performance |
| Quotation #2: Most tourists come here only for a cup of tea. The majority of them are young people, not fond of having tea. Generally Chinese people do not care for black tea, so we have not installed the facilities | |
| Quotation #3: The business (tourist arrivals) is not stable | |
| TA03 | Quotation #4: The usable land in this park is too scarce due to the rough and steep terrain. We need to build a platform by the lake for tourists |
| Quotation #5: The planned size is too small. We actually use this platform as a performance stage that is supposed to stand in the nearby square. Tourists like this platform because the surrounding is more beautiful than other spots in the park | |
| TA04 | Quotation #6: We have not built the square because the hillside is too steep. There is a possibility that landslide will happen. As you can see we have planted bamboos to prevent possible landside in the rainy season. We will not consider it until the bamboos have grown up |
| TA05 | Quotation #7: The performance is too bad. It is poorly organized, not interesting at all. They (the farmers) do not wear costume, and even not use makeup during performance |
| Quotation #8: We tried it a few times but eventually have to give it up. There are only a few local aged farmers who can perform in this opera. It is difficult for tourists to understand the performance because of the dialect used. We need specialists’ help to make the performance popular | |
| TA07 | Quotation #9: We have good environment but well trained, qualified staff workers |
| TA08 | Quotation #10: We have to cut down the bamboo trees in order to make place for it, but my park needs the bamboo trees to decorate the lake surroundings. So, I want to move this function area to another place |
| TA10 | Quotation #11: We need expert consultation about how the dam can be built in harmony with the landscape. However, there are no specific measures, in the plan, for achieving this |
| TA12 | Quotation #12: The construction is too difficult because the lake water is very deep (over 30 m). We have thought about building one floating pavilion on the lake, but immediately find it impossible. In June and July when it keeps raining for more than a day, floods will form and destroy it |
| I04 | Quotation #13: We only have one truck for cargoes at the moment. Our boss (the general manager) plans to buy a bus to carry tourists in and out of the park. But we have limited budget, thus finding the battery cars we currently use unsuitable because the road is too steep |
| SF02 | Quotation #14: The lake is too small (average width: 7 m) |
| SF04 | Quotation #15: There is insufficient land in the park for building shops. One solution of this is to cut down the woods. But we must apply for approval from the Ministry of Forest in order to do so, which is very time consuming |
| PM01 | (No answers) |
| PM02 | Quotation #16: I am not satisfied with the promotional commercials recommended (in the plan) so I invite my friends from Beijing to help design new ones |
| Quotation #17: The commercials are complete in meaning but too wordy to impress the potential the clients | |
| PM03 | Quotation #18: We will establish it in the coming years when our major targeted market development is finished |
| PM04 | Quotation #19: Now we are using more traditional promotion channels such as travel agencies in Huangshan City. They prove to be effective. To install e-commerce into our homepage, we need technicians. This means more investment is needed |
| HRM01 | Quotation #20: We have not established the planned administrative structure for some economic concerns. At the early stage of the park development, we do not need so many departments |
| HRM02 | Quotation #21: For me, the most serous problem is lack of qualified staff workers. I do not know how to make the stay either |
| Quotation #22: Many skilled staff workers have left us. Most of our employees are young (average age: 20). They cannot stand the slow life pace and the loneliness in the tranquility of a natural environment like this. The low salary is also a reason for some to leave. Now we are thinking of providing some recreational facilities for the staff workers to enjoy, such as Karaoke, bar, playground, etc., in order to make the life here more interesting | |
| EM02 | Quotation #23: We will think about this later |
| EM03 | Quotation #24: It is easy to dig the ground, but for the time being, we have to keep it until the square nearby have been built |