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. 2020 Apr 4;8(6):1781–1790.e3. doi: 10.1016/j.jaip.2020.04.001

Table I.

Tips to maximize the benefits of social media as a medical professional

Mindfulness
  • Turn off all social media notifications—do not let your device dictate your life

  • Schedule time each day to interact with social media at a time when you are engaged and not distracted

  • Recognize when you are forming an emotional response and take time away when necessary

  • Develop habits to reinforce not interacting with electronics first thing in the morning or before sleep

Productivity
  • Follow professional organizations to receive up-to-date vetted information

  • Follow journals of interest for the latest publications

  • Follow leaders and mentors in the field

Reaching a target audience
  • Provide valuable content

  • Use common hashtags when posting information

  • Incorporate links to longer format articles or online resources

  • Use pictures, videos, gifs to increase engagement

  • Comment on posts from other accounts

  • Repost interesting or important information from other accounts

  • Answer questions when posed

Professionalism
  • Maintain patient privacy at all times

  • Never provide individual medical advice; can direct toward general information or recommend contacting one's personal physician

  • Avoid cursing, strong political statements, or religious affirmations

  • Think twice before posting—once you hit send, it can never be completely deleted

  • Your opinions DO reflect your employer, even if stated otherwise; be aware of existing social media policies at your workplace

Balancing clinician wellness during COVID-19
  • Engage in non–professional-related online endeavors, ie, podcasts pertaining to areas of interest

  • Find social groups of similar interests to your own and engage or simply follow

  • Seek out groups and friends with positive, uplifting messaging

  • Implement social media to share resources, such as PPE access

  • Use social media to promote kindness to others and connect with those who are socially distanced