Statement	Strongly disagree	Disagree	Neither	Agree	Strongly agree
1. I would be interested in articles about gastronomy and restaurants.	1	2	3	4	5
2. I would like to read Consumer Reports articles about restaurants.	1	2	3	4	5
3. I have compared product characteristics among restaurants.	1	2	3	4	5
4. I usually pay attention to ads for dining services in restaurants.	1	2	3	4	5
5. I usually talk about cuisines and restaurants with friends.	1	2	3	4	5
6. I usually seek advice from others before patronizing a restaurant.	1	2	3	4	5
7. I usually take many factors into account before patronizing a restaurant.	1	2	3	4	5
8. I usually spend lots of time deciding which restaurants to patronize.	1	2	3	4	5

Modified from McQuarrie and Munson (1992).