Table 1.
Variables measured by condition (mean and standard deviation).
| Low-Arousal Colors, Nutrition/Health Claim (n = 73) |
Low-Arousal Colors, Palatability Claim (n = 74) |
High-Arousal Colors, Nutrition/Health Claim (n = 78) |
High-Arousal Colors, Palatability Claim (n = 75) |
Differences | Total | |
|---|---|---|---|---|---|---|
| Gender (male) | 49 % | 54 % | 41% | 56% | p > 0.05 | 50 % |
| Age (y) | 34.9 ± 13.4 | 36.4 ± 12.3 | 36.5 ± 13.6 | 37.4 ± 12.9 | p > 0.05 | 36.4 ± 13.01 |
| Interest healthy food | 4.5 ± 1.2 | 4.9 ± 0.9 | 5.0 ± 1.1 | 4.9 ± 1.2 | p > 0.05 | 4.8 ± 1.1 |
| Attitude product | 3.9 ± 1.1 | 4.0 ± 1.2 | 3.9 ± 1.2 | 3.9 ± 1.2 | p > 0.05 | 3.9 ± 1.2 |
| Buying intention product | 3.4 ± 1.4 | 3.6 ± 1.5 | 3.3 ± 1.5 | 3.3 ± 1.4 | p > 0.05 | 3.4 ± 1.5 |