Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Metrics used to measure user online engagement.
| Name | Sign | Formula | Measures |
|---|---|---|---|
| Popularity | P | Total likes/total posts | Average number of likes per post |
| Commitment | C | Total comments/total posts | Average number of users’ comments per post |
| Virality | V | Total shares/total posts | Average number of shares per post |
| Engagement | E | P + C + V | Index of online engagement |
Popularity (P), commitment (C), virality (V) and the online engagement index (E).
