Table 2.

Customer characteristics representing the number of customers (N=452) and their reported gender, age, and highest level of education. Customers disengaged from the exchange relationship are also included.

Characteristics		Customers, n (%)
Gender
	Female	227 (50.2)
	Male	224 (49.6)
	Other	1 (0.2)
Age range (years)
	18-24	11 (2.4)
	25-34	43 (9.5)
	35-44	87 (19.2)
	45-54	99 (21.9)
	55-64	104 (23.0)
	65-74	86 (19.0)
	≥75	22 (4.9)
Highest level of education
	Primary or comprehensive school	32 (7.1)
	High school or vocational school	145 (32.1)
	Some college credit, no degree	30 (6.6)
	Bachelor’s degree	146 (32.3)
	Master’s degree	98 (21.7)
	Doctoral degree	1 (0.2)
Customers disengaged from the exchange relationship
	Skipped survey responses	48 (10.6)
	No expectations when sharing	57 (12.6)
	Unwillingness to share	44 (9.7)
	Total customers	149 (33.0)