Table 2.

Logistic regression model for characteristics associated with recruitment channel type, using phone as the reference category.

Demographics			Recruited from digital channelsa, aORb (95% CI)
Age (years)			0.96 (0.96-0.97)c
Sex
	Male	1.00 (reference)
	Female	1.52 (1.23-1.88)c
Race and ethnicity
	Non-Hispanic black	1.00 (reference)
	Other	1.48 (1.22-1.79)c
Educational attainment
	Less than high school graduate	1.00 (reference)
	High school graduate or equivalent	1.06 (0.80-1.39)
	More than high school graduate	2.17 (1.67-2.82)c
Annual household income (US $)
	Less than 5000	1.00 (reference)
	5000 to 14,999	1.21 (0.99-1.48)
	15,000 to 24,999	1.48 (1.18-1.85)c
	25,000 or more	2.02 (1.56-2.61)c
Marital status
	Never married	1.00 (reference)
	Divorced, widowed, or separated	0.98 (0.81-1.20)
	Married or have a partner	1.52 (1.22, 1.89)c
Has any children in the home
	No	1.00 (reference)
	Yes	1.26 (1.06-1.51)c
Health insurance type
	Uninsured	1.00 (reference)
	Public	0.75 (0.62-0.90)c
	Private	0.87 (0.69-1.09)
	Public and private	0.77 (0.46-1.30)
Self-rated health
	Poor or fair	1.00 (reference)
	Good, very good, or excellent	1.52 (1.27-1.83)c

^aDigital channels were website, text message, web-based live chat, and email.

^baOR: adjusted odds ratio.

^cStatistically significant; P<.05.