Table IX.

Cross‐Country Differences in Trust and Satisfaction with Products^a

	United States	China	Japan	Mexico
For health and safety risks, do you trust products made in each of the four countries? (1 = do not trust; 7 = fully trust) (p < 0.0001)	5.28	3.70	4.94	3.05
For a good affordable price with decent product quality, how satisfied are you with products made in each of the four countries? (1 = not satisfied; 7 = fully satisfied) (p < 0.0001)	5.16	4.75	5.33	4.05
For product quality (e.g., a product works for the purpose, does not break, made of high quality materials, etc.), how satisfied are you with products made in each of the four countries? (1 = not satisfied; 7 = fully satisfied) (p < 0.0001)	5.48	4.34	5.54	3.80

^aThe hypothesis that the means of these three scales between the four countries are equal was rejected at the 1% level using ANOVA.