Table 7.
Indicator (abbreviation) | Model I | Model II | Model III | Hypothesis test | ||||
|
Path coefficient | P value | Path coefficient | P value | Path coefficient | P value |
|
|
Perceived information quality (PIQ) | .250 | .001 | .196 | .003 | .209 | .003 | Hypothesis 1 was supported | |
Perceived system quality (PSQ) | .205 | .02 | .179 | .03 | .178 | .03 | Hypothesis 2 was supported | |
Social media influence (SMI) | .302 | <.001 | .261 | <.001 | .254 | <.001 | Hypothesis 3 was supported | |
Attitude (AT) | .558 | <.001 | .558 | <.001 | .558 | <.001 | Hypothesis 5 was supported | |
Health consciousness (HC) | N/Aa | N/A | .294 | <.001 | .269 | <.001 | N/A | |
PIQ × HC | N/A | N/A | N/A | N/A | .101 | .17 | Hypothesis 4a was not supported | |
PSQ × HC | N/A | N/A | N/A | N/A | .044 | .56 | Hypothesis 4b was not supported | |
SMI × HC | N/A | N/A | N/A | N/A | .124 | .04 | Hypothesis 4c was reverse supported | |
Age | .054 | .25 | .055 | .24 | .055 | .25 | N/A | |
Gender | .028 | .62 | .028 | .60 | .029 | .60 | N/A | |
Education | -.090 | .28 | .013 | .83 | .013 | .83 | N/A | |
Work | .013 | .83 | .090 | .28 | .090 | .28 | N/A | |
R2 | .333 | N/A | .411 | N/A | .434 | N/A | N/A | |
R2 adjusted | .325 | N/A | .401 | N/A | .418 | N/A | N/A |
aNot applicable.