Table 3.
Perceptions towards the Healthy Checkout Counter (HCC) of customers of the three participating supermarkets apart from customers that noticed the HCC and customers that did not notice the HCC (n = 134)
| Customers that did not notice the HCC (n = 79) |
Customers that noticed the HCC (n = 55) |
||
|---|---|---|---|
| Grade | M (SD) | 7.2 (1.31) | 7.4 (1.20) |
| Satisfaction with the HCC | n (%) | ||
| very unsatisfied | 2 (2.5) | 1 (1.8) | |
| not satisfied | 1 (1.3) | 2 (3.6) | |
| neither unsatisfied nor satisfied | 15 (19.0) | 8 (14.5) | |
| satisfied | 39 (49.4) | 25 (45.5) | |
| very satisfied | 22 (27.8) | 19 (34.5) | |
| Expected positive effect of the HCC on own purchased foods at the checkout counter | n (%) | ||
| strongly disagree | 16 (20.3) | 11 (20.0) | |
| disagree | 24 (30.4) | 11 (20.0) | |
| neither disagree nor agree | 12 (15.2) | 11 (20.0) | |
| agree | 26 (32.9) | 18 (32.7) | |
| strongly agree | 1 (1.3) | 4 (7.3) | |
| Expected positive effect of the HCC on purchased foods of other customers at the checkout counter | n (%) | ||
| strongly disagree | 2 (2.5) | 1 (1.8) | |
| disagree | 5 (6.3) | 1 (1.8) | |
| neither disagree nor agree | 19 (24.1) | 14 (25.5) | |
| agree | 50 (63.3) | 28 (50.9) | |
| strongly agree | 3 (3.8) | 11 (20.0) | |
| Expected positive effect of the HCC on children asking for candy at the checkout counter | n (%) | ||
| strongly disagree | 14 (17.7) | 11 (20.0) | |
| disagree | 22 (27.8) | 9 (16.4) | |
| neither disagree nor agree | 9 (11.4) | 13 (23.6) | |
| agree | 29 (36.7) | 14 (25.5) | |
| strongly agree | 5 (6.3) | 8 (14.5) |
M Mean
SD Standard deviation
N Number
% Percentage