| Methods |
Cohort study
Baseline survey: pre‐1989
Follow‐up: four months
Site: Northern England
Research question: Primary question to evaluate an education programme, secondary aim to relate uptake of smoking to baseline factors including awareness of advertising
Analysis: Logistic regression using GLIM, separately for boys & girls. |
| Participants |
1125 boys and 1213 girls from 29 schools. 65% of this sample were never‐smokers at baseline. Main analysis on these 1390 never‐smokers at baseline age 11 to13.
Survey method: Self‐administered questionnaires completed under examination conditions supervised by class teachers. Responses sealed in plain envelopes. Responses matched using birth date, sex and age. |
| Interventions |
Awareness of advertising measured. Cigarette brand awareness ascertained by response to 'Can you name a brand of cigarette?' Up to 2 brands could be recorded. Favourite advertisements for cigarettes were ascertained using the question 'Do you have a favourite cigarette advertisement? If so which is it?'.Question also asked about watching sport on TV.
Baseline information on parental and friends' smoking, positive and negative attitudes to smoking and knowledge of health effects. Exposure to 2‐lesson prevention curriculum also recorded. |
| Outcomes |
Smoking defined as ever trying a cigarette. |
| Notes |
At baseline 80% of never‐smokers could name at least one cigarette brand, and 15% had a favourite advertisement. |
