Table 6.

Recall and recognition: Results of pairwise contrasts.

		Recall		Recognition
Group	Pairwise Contrasts	t(582)	p	t(600)	p
Unhealthy food
	Peer vs Celebrity	−3.63	<0.001 *	−4.99	<0.001 *
	Celebrity vs. Brand	−1.18	0.239	5.74	<0.001 *
	Brand vs. Peer	4.66	<0.001 *	−0.89	0.377
Healthy food
	Peer vs. Celebrity	2.06	0.04 *	8.76	<0.001 *
	Celebrity vs. Brand	−2.22	0.027 *	−1.7	0.091
	Brand vs. Peer	0.22	0.826	−7.43	<0.001 *
Non-food
	Peer vs. Celebrity	0.49	0.623	−2.17	0.03 *
	Celebrity vs. Brand	−2.77	0.006 *	−0.59	0.558
	Brand vs. Peer	2.38	0.018 *	2.7	0.007 *
Peer
	Unhealthy vs. Healthy	1.32	0.189	0.62	0.534
	Healthy vs. Non-food	−1.74	0.083	5.7	<0.001 *
	Non-food vs. Unhealthy	0.53	0.595	−6.3	<0.001 *
Celebrity
	Unhealthy vs. Healthy	6.18	<0.001 *	12.62	<0.001 *
	Healthy vs. Non−food	−2.66	0.008 *	−5.78	<0.001 *
	Non- food vs. Unhealthy	−3.43	0.001 *	−8.98	<0.001 *
Brand
	Unhealthy vs. Healthy	5.59	<0.001 *	7.17	<0.001 *
	Healthy vs. Non-food	−3.71	<0.001 *	−4.64	<0.001 *
	Non-food vs. Unhealthy	−1.34	0.18	−2.98	0.003 *

* Significant at p < 0.05