Table 7.
Fixation count and duration: Means, standard deviations, and 95% confidence intervals.
| Fixation Duration | Fixation Count | ||||||
|---|---|---|---|---|---|---|---|
| Content | Source | M | SD | 95% CIs | M | SD | 95% CIs |
| Unhealthy food | Peer | 2.78 | 1.23 | [2.51, 3.05] | 10.71 | 6.09 | [9.371, 12.234] |
| Celebrity | 1.82 | 1.13 | [1.57, 2.07] | 7.50 | 7.33 | [5.963, 9.427] | |
| Company | 2.41 | 1.24 | [2.13, 2.68] | 9.88 | 8.68 | [8.038, 12.132] | |
| All sources | 2.34 | 0.969 | [2.12, 2.55] | 9.26 | 4.97 | [8.161, 10.495] | |
| Healthy food | Peer | 1.96 | 1.01 | [1.74, 2.19] | 7.92 | 4.73 | [6.883, 9.106] |
| Celebrity | 2.31 | 1.24 | [2.04, 2.59] | 9.02 | 5.59 | [7.801, 10.431] | |
| Company | 2.16 | 1.21 | [1.89, 2.43] | 9.38 | 12.09 | [6.933, 12.685] | |
| All sources | 2.14 | 0.951 | [1.93, 2.35] | 8.75 | 4.99 | [7.656, 9.998] | |
| Non-food | Peer | 2.73 | 1.18 | [2.47, 2.99] | 9.93 | 5.40 | [8.743, 11.282] |
| Celebrity | 2.46 | 1.40 | [2.15, 2.77] | 9.55 | 7.43 | [7.956, 11.456] | |
| Company | 2.09 | 1.32 | [1.80, 2.39] | 8.09 | 5.91 | [6.816, 9.598] | |
| All sources | 2.43 | 1.01 | [2.20, 2.65] | 9.15 | 4.38 | [8.183, 10.24] | |
| All types | Peer | 2.49 | 0.951 | [2.28, 2.70] | 9.44 | 3.83 | [8.585, 10.386] |
| Celebrity | 2.20 | 1.00 | [1.98, 2.42] | 8.64 | 4.49 | [7.652, 9.763] | |
| Company | 2.22 | 1.00 | [2.00, 2.44] | 9.08 | 5.67 | [7.846, 10.512] | |
| All sources | 2.30 | 0.886 | [2.11, 2.50] | 9.05 | 3.52 | [8.261, 9.914] | |
All sources: Mean of responses across all 3 source conditions.