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. 2020 Mar 25;17(7):2181. doi: 10.3390/ijerph17072181

Table 7.

Fixation count and duration: Means, standard deviations, and 95% confidence intervals.

Fixation Duration Fixation Count
Content Source M SD 95% CIs M SD 95% CIs
Unhealthy food Peer 2.78 1.23 [2.51, 3.05] 10.71 6.09 [9.371, 12.234]
Celebrity 1.82 1.13 [1.57, 2.07] 7.50 7.33 [5.963, 9.427]
Company 2.41 1.24 [2.13, 2.68] 9.88 8.68 [8.038, 12.132]
All sources 2.34 0.969 [2.12, 2.55] 9.26 4.97 [8.161, 10.495]
Healthy food Peer 1.96 1.01 [1.74, 2.19] 7.92 4.73 [6.883, 9.106]
Celebrity 2.31 1.24 [2.04, 2.59] 9.02 5.59 [7.801, 10.431]
Company 2.16 1.21 [1.89, 2.43] 9.38 12.09 [6.933, 12.685]
All sources 2.14 0.951 [1.93, 2.35] 8.75 4.99 [7.656, 9.998]
Non-food Peer 2.73 1.18 [2.47, 2.99] 9.93 5.40 [8.743, 11.282]
Celebrity 2.46 1.40 [2.15, 2.77] 9.55 7.43 [7.956, 11.456]
Company 2.09 1.32 [1.80, 2.39] 8.09 5.91 [6.816, 9.598]
All sources 2.43 1.01 [2.20, 2.65] 9.15 4.38 [8.183, 10.24]
All types Peer 2.49 0.951 [2.28, 2.70] 9.44 3.83 [8.585, 10.386]
Celebrity 2.20 1.00 [1.98, 2.42] 8.64 4.49 [7.652, 9.763]
Company 2.22 1.00 [2.00, 2.44] 9.08 5.67 [7.846, 10.512]
All sources 2.30 0.886 [2.11, 2.50] 9.05 3.52 [8.261, 9.914]

All sources: Mean of responses across all 3 source conditions.