. 2020 Apr 21;11:599. doi: 10.3389/fpsyg.2020.00599

TABLE 3.

Measurement model results.

Construct		Item	LV	CR	α	AVE	SQRT(AVE) > Cor²	R²
Tourist destination online content (TDOC)	Online information quality (OIQ)	OIQ1	0.837	0.822	0.797	00.693	0.794 > 0.652
		OIQ2	0.714
		OIQ3	0.792
		OIQ4	0.775
		OIQ5	0.819
	User-friendly accessibility (UFA)	UFA1	0.825	0.824	0.786	0.799	0.721 > 0.629
		UFA2	0.798
		UFA3	0.781
		UFA4	0.892
		UFA5	0.773
Satisfaction (S)		S1	0.835	0.815	0.771	0.786	0.745 > 0.643	0.733
		S2	0.812
		S3	0.794
		S4	0.719
		S5	0.783
Tourists’ behavioral intentions (TBI)	Intentions to visit tourist destination (IVTD)	IVTD1	0.829	0.793	0.763	0.718	0.711 > 0.631	0.761
		IVTD2	0.803
		IVTD3	0.817
		IVTD4	0.796
		IVTD5	0.809
	Electronic word-of-mouth (eWOM)	eWOM1	0.831	0.778	0.808	0.734	0.732 > 0.601	0.815
		eWOM2	0.809
		eWOM 3	0.782
		eWOM 4	0.812
		eWOM 5	0.791

LV, loading values; CR, composite reliability; α, Cronbach’s alpha; AVE, average variance extracted; Cor², correlation (highest squared between model constructs); R², co-efficient of determination, level of significance (two-tailed) = 5%.