TABLE 6.
Bootstrapping-mediation effects.
Construct | Direct effect-β (t-value) | Indirect effect-β (t-value) | Total effect | Variance accounted for (VAF)% | Interpretation | Hypothesis |
OIQ → S → IVTD | 0.264 (3.126) | 0.191 (3.023) | 0.455 | 45.19 | Partial mediation | H4 accepted |
OIQ → S → eWOM | 0.293 (4.171) | 0.247 (2.169) | 0.540 | 31.23 | Partial mediation | |
UFA → S → IVTD | 0.207 (3.675) | 0.214 (2.412) | 0.421 | 66.98 | Partial Mediation | |
UFA → S → eWOM | 0.285 (3.299) | 0.238 (2.196) | 0.523 | 77.15 | Partial Mediation |
OIQ, online information quality; S, satisfaction; UFA, user-friendly accessibility; IVTD, intentions to visit tourist destination; eWOM, electronic word-of-mouth; 80% VAF (full mediation), 20–80% VAF (partial mediation); <20% (no mediation) (Majeed et al., 2017b), t — N = 1.96 at p = 0.05 level.