TABLE 3.

Results of regression analysis.

	FRCC	Customer promotive voice			Customer prohibitive voice
	Model 1	Model 2	Model 3	Model 4	Model 5	Model 6	Model 7
Predictor variable	B (SE)	B (SE)	B (SE)	B (SE)	B (SE)	B (SE)	B (SE)
Gender	0.38(0.12)**	0.46(0.12)**	0.19(0.09)*	0.24(0.09)**	0.48(0.11)**	0.26(09)**	0.32(0.09)**
Grade	−0.09(0.06)	−0.16(0.06)**	−0.10(0.04)*	−0.08(0.04)	−0.15(0.05)**	−0.10(0.04)*	−0.08(0.04)
C–C identification	0.28(0.04)**	0.26(0.04)**	0.06(0.03)	0.03(0.03)	0.26(0.04)**	0.11(0.03)**	0.09(0.03)**
FRCC			0.72(0.04)**	0.40(0.09)**		0.56(0.04)**	0.24(0.10)*
Self-impact				−0.11(0.10)			−0.13(0.11)
FRCC × self-impact				0.06(0.02)**			0.06(0.02)**
R2	0.14	0.14	0.58	0.61	0.16	0.46	0.49
ΔR2			0.44	0.03		0.30	0.03
F	21.53**	21.24**	131.56**	99.59**	25.34**	82.10**	62.13**

B = unstandardized regression coefficients. N = 394. Bootstrap sample size = 5000. *p < 0.05; **p < 0.01.