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PICO frame for CRM research in the healthcare environment
| Criteria | Description |
|---|---|
| Population | Patient; medical professionals (physician and nurse); medical staffs; and management. |
| Intervention | e-CRM; implementation; and adoption. |
| Comparison (if any) | Electronic medical records (EMR); and electronic patient records (EPR). |
| Outcome | Patient satisfaction; patient loyalty; relationship and communication; medical staff satisfaction; service quality; health outcomes; chronic illness. |
