Table 1.
Alcohol depiction in movies and scenes in Bollywood movies
| Variables | Frequency (%) |
|---|---|
| Genre of movies (n=135) | |
| Drama | 51 (37.8) |
| Comedy | 12 (8.9) |
| Drama + action | 10 (7.4) |
| Drama + romance | 10 (7.4) |
| Action | 9 (6.7) |
| Action + thriller | 6 (4.4) |
| Drama + thriller | 6 (4.4) |
| Romance | 6 (4.4) |
| Thriller | 6 (4.4) |
| Others | 19 (14.1) |
| Name of brand shown (n=84) | |
| Johnnie Walker | 24 (28.6) |
| VAT 69 | 21 (25.0) |
| Haig | 7 (8.3) |
| Bacardi | 4 (4.8) |
| Kingfisher | 3 (3.6) |
| Others | 25 (29.8) |
| Setting of depiction (n=1058) | |
| Home | 374 (35.3) |
| Open/public place | 201 (18.9) |
| Party/discotheque/club/casino | 196 (18.5) |
| Workplace/office | 115 (10.8) |
| Bar/restaurant | 87 (8.2) |
| Hotel | 37 (3.4) |
| Inside vehicle | 21 (1.9) |
| Brothel | 13 (1.2) |
| Social/religious/marriage gathering | 8 (0.7) |
| Others | 8 (0.7) |
| Setting of depiction: Country (n=1058) | |
| In India | 887 (83.8) |
| Outside India | 127 (12.0) |