Table 3.
Context of alcohol use in Bollywood movies
| Variables | Frequency (%) |
|---|---|
| Specific context of alcohol use (n=709) | |
| No particular context | 271 (38.2) |
| Enjoyment/celebration/party | 235 (33.1) |
| Warding off negative emotions | 73 (10.3) |
| Intoxication shown to invoke laughter | 20 (2.8) |
| Risky behavior/illegal activities | 19 (2.7) |
| Forgetting a loved one | 11 (1.6) |
| To humiliate others | 14 (2.0) |
| Enjoying intimate moments with opposite gender | 13 (1.8) |
| Enjoying moments of solitude | 7 (1.0) |
| Gambling/playing snooker | 5 (0.7) |
| Coercing nonwilling person to have sex | 8 (1.1) |
| Fights/assaults | 4 (0.6) |
| Substance taken as dare/challenge | 4 (0.6) |
| Improve self confidence | 8 (1.1) |
| Alcohol given forcible/surreptitiously | 7 (1.0) |
| Unable to infer context | 10 (1.4) |
| Emotion associated with alcohol use (n=709) | |
| No particular emotion | 329 (46.4) |
| Happy | 180 (25.4) |
| Dysphoric | 57 (8.0) |
| Irritable | 23 (3.2) |
| Cannot be gauged | 21 (2.9) |
| Overconfident | 15 (2.1) |
| Angry | 16 (2.3) |
| Multiple emotions shown | 68 (9.6) |
| Type of high-risk behavior depicted (n=709) | |
| Planning or committing a crime under influence | 27 (3.8) |
| Driving under influence/driving with intoxicated person | 14 (2.0) |
| Rape/sexual assault under influence | 12 (1.7) |
| Unsafe consensual sexual intercourse | 6 (0.8) |
| Others (includes destructive/self-harm behavior) | 13 (1.8) |
| Type of message conveyed in the scenes (n=1058) | |
| No particular message | 605 (57.2) |
| Pro-use message | 209 (19.7) |
| Anti-use message | 189 (17.8) |
| Mixed message | 55 (5.1) |