Table 4.
Trend analysis of the scenes and movies across the three decades considered in the study
| Variables | Type of variables | Decade-1, n (%) | Decade-2, n (%) | Decade-3, n (%) | χ2 | P |
|---|---|---|---|---|---|---|
| Number of movies | With alcohol scenes | 40 (80) | 48 (96) | 47 (94) | 0.014 | |
| Without alcohol scenes | 10 (20) | 2 (4) | 3 (6) | |||
| Movie time with scenes containing alcohol (h) | Total movie time showing alcohol scenes | 6 (5.8) | 13 (9.9) | 8 (6.3) | 1.766 | 0.413 |
| Total movie time not showing alcohol scenes | 97 (94.2) | 118 (90.1) | 118 (93.7) | |||
| Type of depiction | Audio alone | 20 (9.9) | 66 (12.7) | 38 (11.2) | 5.037 | 0.283 |
| Video alone | 121 (59.9) | 314 (60.6) | 223 (66.0) | |||
| Audio-video combined | 61 (30.2) | 138 (26.6) | 77 (22.8) | |||
| Type of depiction | Songs | 36 (17.8) | 66 (12.7) | 52 (15.4) | 6.146 | 0.188 |
| Dialog/narration without songs | 67 (33.2) | 177 (34.2) | 96 (28.5) | |||
| Visuals alone | 99 (49.0) | 275 (53.1) | 189 (56.1) | |||
| Depiction | Substance itself | 178 (88.1) | 486 (93.8) | 311 (92.0) | 6.801 | 0.146 |
| Intoxicated character | 11 (5.4) | 13 (2.5) | 11 (3.3) | |||
| Paraphernalia/others | 13 (6.4) | 19 (3.7) | 16 (4.7) | |||
| Type of beverage | Spirits (including country liquor) | 152 (75.2) | 415 (80.1) | 214 (63.3) | 54.086 | <0.01 |
| Beer or Wine | 10 (5.0) | 35 (6.8) | 66 (19.5) | |||
| Combination of different alcohol beverages in a single scene | 40 (19.8) | 68 (13.1) | 58 (17.2) | |||
| Setting of depiction | Home | 90 (44.6) | 212 (40.9) | 80 (23.7) | 43.471 | <0.01 |
| Disco/club/bar/restaurants/hotel | 49 (24.3) | 120 (23.2) | 133 (39.3) | |||
| Others | 63 (31.2) | 186 (35.9) | 125 (37.0) | |||
| Type of message | Pro-drinking message | 51 (25.2) | 83 (16.0) | 73 (21.6) | 32.419 | <0.01 |
| Anti-drinking message | 49 (24.3) | 98 (18.9) | 41 (12.1) | |||
| Mixed message/no particular message | 102 (50.5) | 337 (65.1) | 224 (66.3) | |||
| Characters depicted with alcohol | Yes | 155 (76.7) | 357 (68.9) | 197 (58.3) | 21.134 | <0.01 |
| No | 47 (23.4) | 161 (31.1) | 141 (41.7) | |||
| Type of character portraying alcohol use | Character with positive attributes | 67 (33.2) | 143 (27.6) | 148 (43.8) | 24.537 | <0.01 |
| Character with negative attributes | 80 (39.6) | 216 (41.7) | 31 (9.2) | |||
| Neutral/others | 55 (27.2) | 159 (30.7) | 159 (27.0) | |||
| Type of character portraying alcohol use | Female protagonist | 8 (5.2) | 14 (3.9) | 21 (10.7) | 10.401 | <0.01 |
| Others | 147 (94.8) | 343 (96.1) | 176 (89.3) | |||
| SES of characters | Upper | 86 (55.5) | 185 (51.8) | 105 (53.3) | 3.235 | 0.51 |
| Middle | 22 (14.2) | 47 (13.2) | 34 (17.3) | |||
| Others, including unspecified | 47 (30.3) | 125 (35.0) | 58 (29.4) | |||
| Intoxicated character | Yes | 46 (29.7) | 98 (27.5) | 63 (32.0) | 1.281 | 0.52 |
| No | 109 (70.3) | 259 (72.5) | 134 (68.0) |
SES – Socioeconomic status; X2 – Chi-Square; P – P-value