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Total images and associated comments posted on Instagram using the top four breastfeeding‐related hashtags from January 9–16, 2017
| Hashtag | Total images posted | Total comments posted | Comments per image | ||
|---|---|---|---|---|---|
| Mean | Median | Max | |||
| #breastfeeding | 1,305 | 5,281 | 4.1 | 2 | 348 |
| #breastmilk | 1,120 | 7,886 | 7.0 | 2 | 2,180 |
| #normalizebreastfeeding | 938 | 4,258 | 4.5 | 3 | 74 |
| #breastisbest | 726 | 3,107 | 4.3 | 3 | 105 |
| Total | 4,089 | 20,532 | 5.0 | 2 | 2,180 |
