Table 1.

Definitions of media type and topic slant codes

Media type	Definition
Hard news	Factual articles not written as a comment, opinion, editorial, or letter and published in print or online by either a media group that offers a printed news publication or a wire service
Web story	Articles not written as a commentary and published online by a media group that offers neither a wire service nor a printed news publication
Commentary	Articles written as an editorial, opinion, or letter published in a hard news or web story platform
Blog	Articles published online through a platform such as a personal, organizational, or corporate website that is not primarily a mass media news platform

Code type	Definition
Supportive	• Contains a prominent public health perspective that includes information, evidence, or statistics about alcohol-related harms such as increased cancer risk and quotes or statements from health researchers, public health practitioners, or advocates that is mostly supportive toward the cancer label/Yukon Study/Ireland Bill
	• Contains minimal or no alcohol industry perspectives and any industry content is balanced with public health content
Opposed	• Contains a prominent alcohol industry perspective including quotes or statements from industry representatives or spokespeople that is mostly opposed toward the cancer label/Yukon Study/Ireland Bill
	• Contains minimal or no public health perspectives and industry content is not balanced by public health content
Mixed	• Contains both public health and alcohol industry perspectives but is not clearly supportive nor opposed toward the cancer label/Yukon Study/Ireland Bill
Neutral	• Contains largely factual information that is neither supportive nor opposed toward the cancer label/Yukon Study/Ireland Bill